SSB tax threatens 33% manufacturing output, 1.5m jobs — MAN
By Yinka Kolawole
The Manufacturers Association of Nigeria (MAN) has warned that plans to significantly increase excise duties on sugar-sweetened beverages (SSBs) could threaten a sector responsible for about 33 per cent of the nation’s manufacturing output and over 1.5 million direct and indirect jobs.
In a statement on Tuesday, Director General of MAN, Segun Ajayi-Kadir, speaking on behalf of operators in the Non-Alcoholic Drinks (NAD) sector, urged the Federal Government to adopt a balanced, evidence-based and coordinated approach to excise taxation.
The warning follows proposals contained in the Customs and Excise Tariff etc. (Consolidation) Act Amendment (CETA) Bill 2025, which seeks to replace the current specific excise rate of N10 per litre on sugar-sweetened beverages with a percentage levy based on retail prices.
Ajayi-Kadir said the proposed measure, if implemented, could undermine industrial growth, job creation, investor confidence and broader macroeconomic stability.
According to him, the non-alcoholic drinks industry remains one of the most resilient segments of Nigeria’s manufacturing sector, supporting extensive value chains across production, logistics, agriculture, retail and micro, small and medium enterprises (MSMEs).
“The sector currently accounts for approximately 33 per cent of manufacturing output and sustains over 1.5 million direct and indirect jobs. Any fiscal policy that significantly increases the tax burden on the industry will have far-reaching consequences across the economy,” he said.
Ajayi-Kadir noted that manufacturers in the sector already remit between 40 and 45 per cent of their gross revenues in taxes, placing them close to the upper limit of sustainable taxation.
While acknowledging government efforts to address non-communicable diseases (NCDs), he argued that policy interventions should reflect Nigeria’s consumption realities and be guided by empirical evidence.
He stated that Nigeria’s annual per capita sugar consumption stands at about 7.1 kilogrammes, which is within levels recommended by the World Health Organisation (WHO), adding that beverages account for only a small proportion of overall sugar intake.
“There is no conclusive empirical evidence identifying sugar-sweetened beverages as the primary driver of non-communicable diseases in Nigeria, which are widely recognised as being influenced by multiple factors, including genetics, lifestyle, environment and broader dietary habits,” he said.
The MAN DG further expressed concern that the proposed amendment could conflict with the recently introduced Fiscal Policy Measures (FPM) 2026–2028 framework, creating uncertainty for investors and weakening medium-term industrial initiatives such as the Nigeria First Policy and the Nigeria Sugar Master Plan (NSMP II).
He also argued that introducing a retail price-based excise system alongside the existing per-litre charge would create legal, administrative and enforcement challenges, given that Nigeria’s current excise framework is based on ex-factory or ex-warehouse pricing.
Ajayi-Kadir urged the government to pursue a coherent and predictable excise regime that supports revenue generation and public health objectives without jeopardising industrial growth, employment and economic stability.
