Using singer Davido as a case study, Music executive , Don Jazzy has offered a piece of advice to artists.

The Mavins CEO in a series of tweets advised upcoming artists to market their music.

He noted how Davido, despite his level of fame, has been heavily promoting and marketing his album.

Don Jazzy stated that marketing one’s project that one worked hard for doesn’t reduce your swag.

“Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will copy my shit. Marketing your beautiful project that you worked hard on does not reduce your swag”.

A tweep had tackled him that many celebrities particularly artists, often use giveaways to promote their songs, though he admitted that Davido isn’t known for such.

Countering him, Don Jazzy stated that charity alone doesn’t mean one’s work would be successful.

“Some of us do give ways because we like giving and we want to give. If the masses don’t like your work e no go blow. Giveaways or no give away”.